Latest News - Continental amped up with latest data Surveys show favourable results for outdoor advertising
Outdoor Media has shown very favourable results from both sets of newly released surveys that measure its effectiveness and impact, AMPS and TGI. The latest SAARF AMPS 2012 Main Branded AB was presented to the Industry last Thursday 11 April 2013 and Continental Outdoor Media were proud to acknowledge that every category in which they participate, has gone up, as compared to the AMPS 2011AB release. The TGI(SA) 2012 C released by Ask Afrika on Wednesday 10 April 2013 also showed desirable figures for recall and reach of outdoor advertising.
