Continental Outdoor Green Policy
As Africa's largest Outdoor Advertising company, providing more than 42 000 outdoor advertising opportunities across Africa, Continental Outdoor recognises that our corporate responsibility is to minimise the potential for causing harm to the environment in all aspects of our activities.  We strive to build a good, brand based on sustainable business practices and improve our environmental stewardship.

New printing/production systems
Continental Outdoor is introducing a revolutionary new advertising product that is bio-degradable, is made of recycled textiles and will not be harmful to the environment. It as also cheaper than normal PVC flex face material generally used in the industry.  We are also continually pursuing eco-friendly alternatives for our printing and production processes.

Partnerships with Green companies
Carbon Dâ Afrique recycling of billboard flex material, Pikitup, Green Parade packages which offer environmentally aware advertisers the opportunity to promote their causes.

Digital formats
With the roll-out of our Digital Networks we are eradicating the printing process.

Solar energy to illuminate sites
Continental Outdoor has in conjunction with appropriate sponsors provided solar power to select advertising signs.  This project was initiated by Nedbank. The further roll-out of other sites will be dependent on obtaining sponsors.  New products are being developed to include solar energy.

Electricity timers on billboards
Continental Outdoor is contributing positively and proactively to the massive power shortages by having installed timer switches on a large number of their illuminated outdoor advertising structures. The illumination is shut down from 1am to 5am in the morning when most consumers are off the roads.

Corporate Head Office
On the 1st March 2009, Continental Outdoor relocated to an environmentally friendly green building on the corner of William Nicol and Main road in Bryanston. The new building provides cost savings in the form of optimal usage of space, illumination, heating and air-conditioning amongst other benefits.

Litterbin advertising
Our litterbin products are sold throughout Gauteng and other select areas in South Africa.  We have a partnership with Pikitup, who together with us, maintain and promote the cleanliness of our environment by providing litterbin facilities at strategic points throughout CBD's and suburban areas.

Food & Trees for Africa
We are committed to environmental sustainability by being a partner with Food & Trees for Africa, contributing in excess of R500 000 in media spend per annum to assist in creating an awareness of the benefits of environmental upliftment activities amongst all communities in South Africa, poverty alleviation, improved environments, capacity building and skills development.  FTFA's work continues to embrace best practices in sustainable environmental activities that empower poor communities while also playing an important role in reducing the carbon emissions that are threatening our planet.