The Cost Effectiveness of Outdoor Advertising
The media comparison slide compares the cost effectiveness of Outdoor Advertising formats against that of 6 – 10 spots on Prime-time TV, and a campaign of 1 – 5 and 6 – 10 spots on radio respectively, against a campaign that delivers 500 GRP’s (Gross Rating Points) over a 4 week period. In other words, comparing a campaign that reaches a similar number of people.
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