Citilites
The Citilite is an innovation developed by Continental Outdoor Media from Europe and has proven to be the most successful outdoor media type since its inception. Not only is it aesthetically pleasing, it is extremely cost effective. The Citilite is sold in packages and guarantees the advertiser exposure in the top end of the market. Faces are moved every two weeks, therefore achieving increased reach.
The Citilite is found in the upper LSM areas. Due to the tremendous success achieved by the 3m x 6m Citilite, Continental Outdoor Media has decided to introduce two new formats, the Citilite Square which measures 6 metres by 6 metres and the Citilite XL measuring 3m x 12m.
